With numerous, independent brands and diverse activities (pop-ups, styling corners), the space needs a foundation that accommodates multiple aesthetics without clashing.

Blue reflects Stitch Lab’s educational side. Calm, focused, and open to discovery. It symbolizes trust, depth, and creativity, grounding the forum’s learning spirit while keeping it fresh and inspiring.

Embodies passion, intellect, and confidence qualities that define the forum’s talks and panels. Its commanding warmth mirrors the intensity of conversation and the weight of ideas exchanged. More than just a statement color, it symbolizes the courage to question, challenge, and shape the future of the industry.

The warm, inviting, and communal tone evokes the natural, sun-soaked feel of a plaza or courtyard, perfectly fitting the relaxed vibe of food, music, and social gathering.

Brings a cozy, grounded feel to this exclusive content hub — creating a calm, welcoming space for interviews, recordings, and creative collaboration, where focus and comfort coexist naturally.